Something to Chew On in association with Public Health England and, BT Sport’s The Supports Club, is an interactive project aimed at teaching 7-8 year olds about their own health and wellbeing with a rugby focus.
According to government figures over a fifth of 4-5 year olds, one third of children aged 10-11 years old and two thirds of adults are currently overweight or obese. Obesity tends to track into adulthood, so obese children are more likely to be become obese adults. The government’s national ambition to combat childhood obesity is a sustained downward trend in the level of excess weight in children by 2020.
Rugby’s diversity makes it the perfect vehicle to drive a health and activity led initiative; as a sport rugby can offer playing opportunities and role models to children of all shapes and sizes.
The interactive programme takes a rounded approach to teaching children about leading a healthy lifestyle.
The key aims of the project are to;
- Improve young people’s understanding of what constitutes healthy eating and a healthy diet, as well as increasing their knowledge of food safety.
- Increase young people’s uptake of physical activity.
- Raise awareness of the core competences amongst educational stakeholders.
- Work as a contribution towards the Chief Medical Officer’s guidelines that all children and young people should engage in moderate to vigorous physical activity for at least an hour a day.
Today, almost three in ten boys and girls aged 2 to 15 are classed as either overweight or obese. If trends continue, by 2025 47% of men and 36% of women could be obese.
This future burden of ill health and obesity will be borne both by the individual and more broadly by the state healthcare system. Tackling obesity today is therefore high on both the government’s and media’s agenda.
Delivering change that ensures all British children live healthy and active lifestyles requires an approach which can pass on information and inspiration to eat more healthily; tackles inactivity by promoting fundamentals of movement; and teams up with children, teachers, parents and professional sport to make changes in the long term.
Premiership Rugby’s Something to Chew On healthy living programme does just that and we are very excited to partner with our sponsor The Supporters Club to deliver this programme. We are also grateful for the technical and advisory support of Public Health England.” Wayne Morris, Community and Corporate Responsibility Director, Premiership Rugby
“Learning how to choose, cook and eat safe, healthy food from a young age is an invaluable skill. By ensuring youngsters develop these important life skills and good habits early; we hope this will have a positive and lasting impact throughout their lives.
We know through our work, including the Change 4 Life campaign, that making healthy eating relevant and fun is crucial to engaging and empowering children and young people. This is why Public Health England is delighted to be involved in a long term commitment with Premiership Rugby on the Something to Chew On programme, which offers an exciting and creative way of reaching this age group.
Something to Chew On helps children to learn about nutrition, the importance of maintaining a healthy weight and being active as part of a healthy lifestyle. We have no doubts that children taking part in the programme will find learning these skills both fun and stimulating.” Professor Kevin Fenton, Director of Health and Wellbeing, Public Health England
“The Supporters Club from BT Sport aims to build a better world by bringing people together through sport. Thanks to BT Sport customer donations, we are pleased to be partnering with Premiership Rugby to deliver a healthy eating programme, Something to Chew On, that helps children and their families in making the right decisions about health, exercise and food.”
Pete Oliver, Managing Director, BT Consumer Commercial, Marketing and Digital.